AI consumer app
130k+130k+new users in a single month
32M+32M+organic views
Sign-ups and sales from daily creator posts.
A roster picked for your niche, on TikTok and Instagram.
We source and brief the creators, and they post about your product every day. You get hundreds of videos a month and a report every week. Ad spend behind the winners is optional.
A free 30-minute call, and you keep the plan we make.
Organic130k+new users in a month, one AI app
Organic32M+organic views for that app
Organic16k+new users a month, fitness app
OrganicTop 5overall on the US App Store
“Within a week or two, we were driving more impressions and views than our in-house campaigns.”Ben, Co-founder and CEO of Woz
Trusted by Voodoo and by startups backed by YC and Techstars.
Y Combinator
What’s included
Posting usually starts within one to two weeks.
A roster we run for you
When a creator isn’t working, we replace them. You don’t manage anyone.
Hundreds of creator videos
A new batch every week across many hooks and angles, posted daily on the creators’ accounts.
A weekly report
Which posts won, which flopped and what we’re changing next.
A strategist in your Slack
One person to ask about any creator or any number in your report.
Every video is yours
Use it on landing pages, in the App Store and on your own social.
No ad budget needed
Organic works on its own. When a post wins, you can put ad spend behind it, and that’s optional.
How Organic runs
- 1
Research before any brief
We go through your niche, competitors, comments and app reviews first, so every brief starts from what your buyers say.
- 2
Brief, script and edit
Creators work from our briefs and scripts, and we edit every week’s batch.
- 3
Post every day
Posts go out daily on the creators’ accounts, and each one tests a hook or an angle.
- 4
Count sign-ups and revenue
When tracking is available we measure sign-ups, purchases, revenue, CAC, CPA and LTV. Views alone don’t make a post a winner.
- 5
Review every week
The weekly review decides which posts get more distribution, which could take ad spend and which creators get replaced.
The first 45 days
Weeks 0 to 2
Setup
We source the creators, write the briefs and build the content plan for launch.
Week 1
Launch
The first week of posting covers a broad set of angles. It’s too early to judge.
Weeks 2 to 4
Optimize
Winners get more distribution, and creators who aren’t working get replaced.
Days 30 to 45
Scale what won
Clear winners get more distribution and come back remade with new hooks and openings.
Organic results
Fitness app
16k+16k+new usersa month
16M+16M+organicviews
Beauty app
13.2M+13.2M+views fromone campaign
Consumer app
Top 5Top 5overall on the US App Store during an organic creator campaign
Is Organic a fit?
Organic fits if
- Your product is live and people already use or buy it
- You can show it on camera
- You track purchases, sign-ups or revenue
- You’d rather not run a creator roster yourself
Probably not if
- You’re pre-launch, with no product in market yet
- You sell enterprise software with long sales cycles
- You want a single video, not hundreds a month
- You only want ad creatives. See Ads instead
Questions
Not sure Organic suits your product? The growth audit settles that in 30 minutes.