Organic gets creators in your niche posting about your app or product every day. Ads gets you new ad creatives every week, built for TikTok, Meta, Google and more. We handle the sourcing, briefs, scripts and edits.
Run one or both.With Organic, you can put ad spend behind any post that wins, and that part’s optional. Ads is the ad creatives themselves, a new batch every week.
The playbook we’d run for you has already helped companies acquire millions of users.
Acquisition-positivein week one
Wellness app
Organic and Ads
Organic ran first, then paid spend went behind the winners.
$0.23$0.23cost per installglobally on paidscaling testscost per install globallyon paid scaling tests
$0.32$0.32cost per installin the UScost per installin the US
3x3xday-oneROASday-one ROAS
74k+74k+new usersa monthnew users a month
AI consumer app
Organic
130k+130k+new users ina single month
32M+32M+organicviews
Fitness app
16k+16k+new usersa month
16M+16M+organicviews
Beauty app
13.2M+13.2M+views fromone campaign
Consumer app
Top 5Top 5overall on the US App Store during an organic creator campaign
Howwinnersgetpicked
Organic and Ads both run this way. Steps 2 to 4 repeat every week.
1
Research before the first brief
We go through your niche, your competitors’ ad libraries, the comments, your app reviews and the formats creators are winning with. Your first angles come from there.
2
Make the weekly batch
Nobody can call a winner before it’s posted, which is why you get hundreds of videos a month. Sourcing, briefs, scripts, editing and delivery are all on us.
3
Post daily and count conversions
Creators post daily across many hooks and angles. When tracking is available, a video with views but no sign-ups or sales doesn’t count as a winner.
4
Remake the winners, cut the rest
Winners come back remade the next week, and organic winners get more distribution. Losers get cut, and your weekly report shows both.
Whatyougeteverymonth
Hundreds of creator videos
Many hooks, angles and formats, so there’s always a new test running.
Creators who post daily
That’s Organic. Nobody on your team films or posts a thing.
Videos optimized for ads
That’s Ads. Creators post these too, and we can manage the campaigns.
A new batch every week
Fresh videos, plus remakes of whatever won the week before.
Every video is yours
Use it in ads, on landing pages, in the App Store and on social.
A strategist in your Slack
And a report every week on what won, what lost and what’s next.
No managing ten creators or three agencies.
Questions
We show you the plan we’d run for your product. It’s a free 30-minute call, and we go through your product, ads and posts first. You keep the plan, hire us or not.
Yes, either one works on its own. Organic is daily posts from creators in your niche, and putting ad spend behind the winners is optional. Ads is ad creatives for your paid campaigns, and creators post those too.
Usually within one to two weeks. After that a new batch lands every week.
Very little. We need a product link, who buys it and what you’ve already tried. We do the sourcing, briefs, scripts and editing, and we replace creators who aren’t working. You talk to one strategist in your Slack.
We replace the creator and cut the ad. Both decisions get made in the weekly review, and you see them in your report.
You can, or we can. Hand them to us and we manage the campaigns on TikTok, Meta and Google.
No. Apps are most of what we do, and we make creator videos for software and physical products too. It works best when your product is easy to show on camera, and if yours isn’t, you’ll hear that from us on the audit.